Thursday, July 11, 2024
BEAUTY AND COSMETICS INDUSTRY LATEST TRENDS
Schwan Cosmetics have recently partnered with Revieve to provide true-to-life try-on opportunities and personalized recommendations.
undefinedIn late 2022, JCPenney began offering an AI skincare advisor and AR makeup try-on experiences for customers.
Other beauty brands are combining tech solutions with the latest skincare science to offer personalized products.
For example, Pure Culture Beauty offers an at-home skin test that measures skin type, skin condition, and the health of the skin barrier. Customers also answer a series of questions about their concerns, lifestyle, and environment.
The test takes 20 minutes to complete, and results can be uploaded directly to the Pure Culture Beauty website. After that, customers are given the option to purchase custom skincare formulas based on the results of their analysis.
For an even more personalized skincare test, consumers can order the microbiome test from Dr. Elsa Jungman.
Consumers take a swab of their facial skin and send it back to the company. The sample is analyzed and tested for the top 10 bacteria and fungi that are commonly found living on the skin. Personalized recommendations are provided after the results become available.
undefinedThe microbiome test looks for good and bad bacteria and fungi on the skin.
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