Thursday, July 11, 2024
BEAUTY AND COSMETICS INDUSTRY LATEST TRENDS
undefinedSearch volume for “Truly Beauty” has jumped more than 433% in the past 5 years.
Between 2020 and 2021, the brand gained 1 million followers on TikTok.
As of early 2024, they’ve grown their following to 2.3 million.
undefinedTikTok videos from Truly Beauty get 10 million+ views.
According to the company’s social media manager, utilizing user-generated content was a big part of their growth on social media.
They’ve also tapped into trends like ASMR and have taken a direct approach to sensitive skincare topics.
On Instagram, influencers and user-generated content has also proven its value in driving sales.
There are more than 1,200 beauty influencers on the platform.
In one example, a beauty influencer was gifted skincare products from Soft Services. She loved the products, created a non-ad post about them, and Soft Services saw their product sales soar to 3x over estimates.
undefinedThe beauty influencer’s post had more than 54,000 likes.
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