BADIMISETTI RAMANA

BADIMISETTI RAMANA

Badimisetti Ramana is the Executive Director of GREENTECH. He was appointed as a Director on the Bo

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Shri B Ramana is the Executive Director of GREENTECH. He was appointed as a Director on the Board of the Company on May 11, 2011.An Experienced Executive Director with a demonstrated history of working in various Senior management levels as Director in the paper & forest products industry, Agri business Sector,International business.Skilled in Negotiation, Product Development, Business Intelligence, Business Relationship Management, and Strategic Planning. Strong business development professional with a Master's degree focused in Organic Chemistry (M.Sc.Org Chem) from Andhra University. Articulating a Vision to put Country before Corporation and serve larger national priorities, he has led GTPBL's strategic thrust to create multiple drivers of growth that would make a significant and growing contribution to the Indian economy. He also shaped and implemented a Strategy of Organisation to effectively manage multiple businesses whilst retaining focus on each one of them, in the process deriving unique sources of competitive advantage from GTPBL's diversity.

Thursday, July 11, 2024

BEAUTY AND COSMETICS INDUSTRY LATEST TRENDS

undefinedSearch volume for “Truly Beauty” has jumped more than 433% in the past 5 years. Between 2020 and 2021, the brand gained 1 million followers on TikTok. As of early 2024, they’ve grown their following to 2.3 million. undefinedTikTok videos from Truly Beauty get 10 million+ views. According to the company’s social media manager, utilizing user-generated content was a big part of their growth on social media. They’ve also tapped into trends like ASMR and have taken a direct approach to sensitive skincare topics. On Instagram, influencers and user-generated content has also proven its value in driving sales. There are more than 1,200 beauty influencers on the platform. In one example, a beauty influencer was gifted skincare products from Soft Services. She loved the products, created a non-ad post about them, and Soft Services saw their product sales soar to 3x over estimates. undefinedThe beauty influencer’s post had more than 54,000 likes.

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